Artist: Jackson Sova

Exhibited: Miami Art Basel, 2025

In this provocative digital composition, Sova masterfully deconstructs the contemporary zeitgeist of wealth creation through the metaphor of competitive sport. Four distinct protagonists traverse parallel trajectories, each embodying a singular pathway to financial autonomy in the post-pandemic entrepreneurial landscape.

The work interrogates the acceleration of digital capitalism, presenting entrepreneurship not as solitary pursuit, but as perpetual race—a commentary on the velocity-obsessed culture of modern commerce. Through its kinetic narrative structure, The Entrepreneurial Velocity challenges viewers to contemplate which vehicle of wealth generation resonates with their own aspirations, while simultaneously questioning the very notion that financial success must be framed as competition rather than collaboration.

This piece marks Sova's continued exploration of technology's intersection with human ambition, positioning the creator economy as both liberating force and compulsory performance.